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According to data recently released by the online travel
platform Agoda, Sapa (Lao Cai) has become the
fastest-growing destination in Asia in 2025, based on
international tourist bookings in the first 11 months of the
year compared to the same period in 2024.
Sapa travel
Thanks to its outstanding growth, Sapa has climbed 15 places
in Agoda's ranking of the top 100 destinations in Asia, from
position 66 to 51. This achievement helps the highland town
in Northwest Vietnam surpass a number of famous destinations
in the region such as Okayama, Matsuyama, Takamatsu (Japan)
or Bandung (Indonesia), confirming its growing appeal to
international tourists.
Notably, Sapa's ranking increase was significantly higher
than that of the other destinations in Asia's fast-growing
group, which only fluctuated between 6 and 13 places. It
also had the strongest increase in Vietnam's ranking this
year.
Besides Sapa, Vietnam has seven other representatives in the
top 100 leading destinations in Asia. Among them, Phu Quoc
rose 6 places, Hanoi rose 3 places, Ho Chi Minh City rose 2
places, Da Nang rose 1 place, Hoi An maintained its ranking,
while Nha Trang dropped 2 places and Da Lat dropped 5
places. This data shows a positive outlook for Vietnamese
tourism in 2025, but Sapa remains the most prominent name in
terms of growth.
According to Agoda's assessment, Sapa scored highly at the
beginning of the year thanks to its pleasant, cool highland
climate, majestic natural landscapes, and diverse flowering
seasons. Experiences steeped in local character, such as the
peaceful Ta Van valley shrouded in early morning mist, the
vibrant Bac Ha market showcasing the cultural colors of
ethnic minorities, or the terraced rice fields during the
rainy and harvest seasons, have created a special appeal for
international tourists.
Not only is Sapa leading in growth rate, but in 2025, Agoda
also ranked it among the top 8 most attractive mountain and
small town destinations in Asia, making it the only
Vietnamese representative on this list. This shows that Sapa
attracts not only tourists due to its rapidly increasing
number, but also due to the quality of the experience and
the increasingly well-established image of the destination
in the international market.
In terms of actual results, in 2025, Sapa welcomed over 4.3
million visitors, achieving total revenue of approximately
19,000 billion VND, exceeding the set plan. Looking ahead to
2026, the locality aims to welcome 5 million visitors,
achieving revenue of 31,000 billion VND, with the goal of
building Sapa into a green, culturally rich, sustainably
developed, smart, and internationally-recognized tourist
city.
Experts believe that Sapa's success in Agoda's rankings
reflects the growing trend among international tourists
favoring destinations with natural beauty, local culture,
and sustainable experiences. With continued investment in
infrastructure, preservation of cultural identity, and
improvement of service quality, Sapa has the potential to
become one of Asia's leading mountain tourism icons in the
coming years.
Source:
https://privatesapatours.com/news/sapa-tourism-triumph-from-misty-valleys-to-global-rankings.php |
